In practical research it doesn't make sense to limit output to just one format. Research papers and articles can be great, but if the idea doesn't suit the format, or the format doesn't suit the audience, there's no reason not to try other approaches.
Video essays are a great format for holding attention, and the blend of factors like timing, vocal delivery, and accompanying visual information can make some topics much easier to explain. Video essays are great for introducing a big new conceptual framework with multiple parts and various points of application to practice. They are also great for topics where heavy use of visual information is required such as graphics, art, or architecture mapping.
The lab produces new video essays whenever the format suits ongoing projects.